The pay-per-click (PPC) rates in the UK and US can vary depending on several factors, such as the industry, competition, and keyword demand. Generally, the more competitive the industry and the higher the demand for a particular keyword, the higher the PPC rates will be.
According to a 2021 study by WordStream, the average cost per click (CPC) across all industries in the US is $2.32, with the legal industry having the highest average CPC at $6.75. However, it's important to note that CPCs can vary widely depending on the specific keywords and targeting options used in a campaign.
In the UK, the average CPC is slightly lower, with a 2020 study by Adzooma reporting an average CPC of £0.78 (approximately $1.06 USD). However, like in the US, CPCs can vary significantly by industry and keyword.
It's worth noting that PPC rates can also vary by platform. For example, the average CPC on Google Ads may be different than the average CPC on social media platforms like Facebook or LinkedIn.
Overall, it's important for businesses to carefully research and monitor PPC rates in their industry and location, and adjust their bids and budgets accordingly to achieve the best results from their advertising campaigns.
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